STD AWARENESS MONTH IS A GO!
AND
CALIFORNIA LEADS THE WAY AGAIN!
What better way to reach out to young people than through the cell phone and text messaging! Hookup, a new youth-focused text messaging program, is being launched by the California Family Health Council (CFHC) in partnership with Internet Sexuality Information Services, Inc., (ISIS) and the California Department of Health's STD Control Branch. By sending the word "hookup" as a text message to 61827, youth can get "hooked-up" with weekly tips on sexual health and can enter their zip-code to obtain local clinic referrals for STD testing and reproductive health services. Youth will also be linked to www.teensource.org, CFHC's sexual health website, to get further information about how to protect themselves from STDs and unintended pregnancies and make responsible sexual health choices: The SWAP website contains a sample announcement, recommendations for marketing on the cheap and electronic versions of the Hookup marketing materials:
- Sample announcement
- Guide to Marketing on the Cheap
- Flyers/Posters (8.5x11 & 11x17)
- Palm card
- Sticker
- Temporary tattoo
- Logos
MORE RESOURCES:
CDC has what you need to get involved: information, promotional materials to download, and a registry to promote your activities. Rely on CDC communication tools to notify the local media. http://www.cdcnpin.org/stdawareness/sam.htm
- Check out descriptions of what is going on in California under the get involved' section
- Listen to a short interview with Joyce Lisbin that describes the Hookup campaign and SWAP listed under tools and resources'.
The GYT: Get Yourself Tested - A National Campaign with MTV, Kaiser Family Foundation and Planned Parenthood Federation of America (PPFA) presents a campaign to increase testing for sexually transmitted diseases (STDs) among those under 25 years old. Go to www.gyt09.org for comprehensive information and resources about the campaign and to order materials link to: http://www.kff.org/entpartnerships/mtv2/gyt_order.cfm
Get the numbers out now. Provide your community with the latest data from the STD Control Branch.
http://www.cdph.ca.gov/data/statistics/Pages/STDLHJData.aspx. Use this data in flyers, press releases, or on your website!
The SWAP site has many useful materials for your campaign. Link here: http://www.stdhivtraining.org/material_swap.html and enter key word "test" to download materials.
CONTINUE STD AWARENESS ALL YEAR LONG!
