About Us

 YSMT Home
 What Is Social Marketing?

 What's Going On?

 Data and Background
 Assessing the Community
     Transformation Education
 What Do You Want to Say?

Goals and Objectives
 Theory Informs the Message
 Creating the Message
    Sexual Health Behaviors
Do It!
      Media Comparison Grid 
Sally! A Case Study.
 Social Marketing Toolbox
Campaign Samples

 About Us 

About Us 

In an effort to increase primary prevention to prevent STD transmission and unintended pregnancies, a web-based Youth Social Marketing Toolkit (YSMT) was created. The toolkit provides an overview of how agencies with limited financial resources can develop a social marketing campaign that reaches out to youth and young adults. Please note this toolkit is under revision. Created in 2007 this toolkit lacks the benefit of a social media strategy and contains outdated resources and broken links. 



The California STD/HIV Prevention Training Center (CA PTC) is an integral part of a national network of training centers funded by the Centers for Disease Control and Prevention that offers dynamic continuing education training.  Clinical, behavioral interventions, partner services and program support courses are designed to enhance the STD/HIV knowledge and skillsof medical, health, education and community professionals.  The CA PTC also supports prevention efforts by developiong provider resources and curricula, which are available as free downloads through our website. For more information, visit www.stdhivtraining.org.


California STD/HIV Prevention Training Center
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