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Now that you have determined your priority population and gathered more information from them, it's time to figure out what you want your social marketing campaign to accomplish.

• Think about the goals of your campaign.  What outcomes do you want to see?  Express this in your goals and objectives.
  
• Use health behavior change theories to inform your messages and to create a more effective campaign.
  
• Refer to research on successful interventions and messages that affected youth sexual health behaviors to help focus your efforts.
  
• Once you determine some main messages, get input from the priority population about how to turn your research into a message that resonates with them.