What's Going On?

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What Is Social Marketing?

 What's Going On?

 Data and Background
Assessing the Community
     Transformation Education
 What Do You Want to Say?

Goals and Objectives
 Theory Informs the Message
 Creating the Message
    Sexual Health Behaviors
Do It!
      Media Comparison Grid 
Sally! A Case Study.
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What's Going On?: Defining the Problem

So you're ready to create a social marketing campaign! This section outlines your first steps in developing a successful message.

Data & Background
This page outlines basic steps for collecting the information that will help inform and shape your campaign, and it contains resources to assist you with your data quest!

Assessing the Community
Once you have a better understanding of the outcomes that effect your community and have determined a priority population, communicate with representatives from this population to ensure that the message of your proposed campaign is appropriate and speaks to them.


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