What's Going On?: Defining the Problem
So you're ready to create a social marketing campaign! This section outlines your first steps in developing a successful message.
Data & Background
This page outlines basic steps for collecting the information that will help inform and shape your campaign, and it contains resources to assist you with your data quest!
Assessing the Community
Once you have a better understanding of the outcomes that effect your community and have determined a priority population, communicate with representatives from this population to ensure that the message of your proposed campaign is appropriate and speaks to them.