What Do You Want to Say?

 YSMT Home
 What Is Social Marketing?
 What's Going On?
 Data and Background
 Assessing the Community
   Transformation Education     
 What Do You Want to Say?
 Goals and Objectives
 Theory Informs the Message
 Creating the Message
    Sexual Health Behaviors
 Do It!
 Strategy/Implementation
     Media Comparison Grid 
 Evaluation
 Sally! A Case Study.  
 Social Marketing Toolbox
 Campaign Samples
 References
 Sitemap
 About Us 

Now that you have determined your priority population and gathered more information from them, it's time to figure out what you want your social marketing campaign to accomplish.

• Think about the goals of your campaign.  What outcomes do you want to see?  Express this in your goals and objectives.
  
• Use health behavior change theories to inform your messages and to create a more effective campaign.
  
• Refer to research on successful interventions and messages that affected youth sexual health behaviors to help focus your efforts.
  
• Once you determine some main messages, get input from the priority population about how to turn your research into a message that resonates with them.